Design. Protect. Prosper.
Empowering You to Build, Protect, and Pass It On.
Empowering You to Build, Protect, and Pass It On
Build wealth that grows tax-free, stays protected, and remains accessible.
Through strategies like LIRPs (Life Insurance Retirement Plans) powered by Indexed Universal Life insurance you can:
*Grow your money without market risk
*Access funds tax-free anytime
*Protect your family with living benefits
*Pass wealth efficiently and avoid probate
Unlike 401(k)s or IRAs, these plans offer flexibility, protection, and control — helping you retire with peace of mind and lasting security.
a trust fund alternative
Tax Free Strategies
Your Wealth, Your Way.
what we offer
Fixed Indexed Annuities (FIAs) are designed to grow your savings safely while protecting your principal from market losses. Your returns are tied to the performance of a market index, like the S&P 500, offering growth potential without the risk of losing money during downturns.
FIAs also provide options for guaranteed lifetime income, giving you peace of mind and financial stability in retirement. It’s a smart, secure way to grow your wealth and enjoy a worry-free future.
growth and security in one plan
Capital Preservation
Your wealth, Your way.
what we offer
Our plans isn’t just for the future—it’s for today. With living benefits, you can access funds from your plan if you face a critical, chronic, or terminal illness.
Use the money for medical bills, daily expenses, or anything else you need. It’s peace of mind knowing your policy works for you now, not just later.
Living Benefits allow you to access a portion of your plan's inheritance while you’re still alive if you face a qualifying condition, such as a chronic, critical, or terminal illness. These benefits provide financial flexibility to cover medical bills, lost income, or daily expenses, offering peace of mind and support during life’s unexpected challenges. Protect your today and tomorrow with living benefits!
Contact us today to explore how living benefits can secure your future!
financial protection when you need it
Living Benefits
your wealth, your way.
what we offer
Mortgage Protection & Estate Planning – A Full-Service Solution
At Emerald City Asset Group, we help homeowners protect what matters most — their family and their home. Our full-service approach combines mortgage protection insurance with comprehensive estate planning, ensuring your property is protected, paid off, and properly transferred to your loved ones.
We design customized plans that:
Safeguard your mortgage in the event of death, disability, or critical illness
Include a Living Trust and Will to keep your home out of probate. Transfer property ownership into your Trust or LLC for long-term protection
Preserve your home’s equity and secure your family’s financial future
With our team, you receive everything under one roof — insurance, legal structure, and peace of mind.
Emerald City Asset Group — Your Future, Designed.
safeguard your home and family
Mortgage Protection/Estate Planning
your wealth, your way.
what we offer
(trust & wills)
$1699
$500
one-time services
free
discovery call/initial consultation
The complete package
Additional Services Offered
Financial Architect | Founder of Emerald City Asset Group
Ashley Jenkins is a visionary Financial Architect who helps people transform their income into long-lasting, tax-free wealth. As the founder of Emerald City Asset Group, she builds customized strategies that blend insurance, trust planning, tax-free retirement vehicles, and real estate structuring into one cohesive blueprint.
Her journey began in Chicago, shaped by a family of entrepreneurs and a personal drive to break generational cycles. As the first in her family to graduate high school and college, Ashley turned her own financial awakening into a calling: to help others protect what they earn, preserve what they build, and pass on what truly matters.
Ashley’s strength lies in simplifying complex financial systems—removing the fear, confusion, and shame many people feel around money. Whether she’s helping someone fund a trust, reposition assets into tax-free vehicles like LIRPs, or restructure property into LLCs, she brings clarity, compassion, and results.
With a growing team of consultants, a network of legal and financial partners, and a deep commitment to client success, Ashley is changing lives through wealth education and action.
You don’t need to be rich to start building. You just need a plan—and the right architect.
ceo/founder
Meet
Ashley Jenkins
founder, ceo
Ashley Jenkins
"I believe wealth is for EVERYONE not just a select few. Let’s rewrite your Financial Story Together."
Empowering individuals To transform their financial future through COACHING and personalized strategies. At Emerald City Asset Group, we bridge knowledge gaps, design, Protect, and help you prosper through innovative solutions. ultimately we assist in building lasting wealth and secure legacies for generations to come!
our mission
"We believe financial planning is more than just numbers—it's about empowerment, security, and creating a legacy that lasts. At Emerald City Asset Group, we specialize in personalized strategies that align with your goals, eliminate unnecessary risks, and help you take control of your financial future. Our mission is to simplify the complex, educate, and provide the tools you need to build wealth and protect what matters most." -Emerald City Asset Group
Meet Your
Financial Partner
The proof of our work lies in the stories of our clients. From transforming financial stress into confidence to helping families build generational wealth, we're proud to make a meaningful impact. Discover how we've helped people like you take control of their finances and achieve their dreams.
What Are Our
Clients Saying?
construction manager, gsa
anthony jenkins
Ashley was incredibly patient and thorough when assessing my retirement needs. She took the time to educate me, carefully examining the performance of my current retirement accounts and pointing out areas of concern. I was amazed to learn how much money was slipping away in fees and taxes, but Ashley's genuine care and expertise put me at ease. She came back with personalized solutions to minimize taxes, eliminate risk, and greatly reduce fees—ensuring my retirement funds would grow safely. At 67, knowing my retirement is secure and can provide steady income means everything. Ashley made me feel confident and supported every step of the way, and I can’t thank her enough for her dedication.
"I was amazed to learn how much money was slipping away in fees and taxes..."
former paralegal, bc robertson law
amy wong
My husband and I are so grateful for Ashley’s guidance in setting up Life Insurance Retirement Plans for our family. She helped us design a plan to not only secure our future but also build a legacy for generations to come. My husband decided to max-fund our policies over a shorter period, so we’ll only be paying for 8 years on his policy and 12 years on mine. Despite coming from a healthy family, we don’t come from a very wealthy one, so this was our chance to start a wealth legacy for our children and future generations.
Ashley walked us through every detail, showing us how this plan would offer tax-free growth, living benefits, and a guaranteed safety net for our family all with no downside risk. Knowing our children’s futures are secure and that they’ll have access to funds for college, retirement, and beyond is incredibly reassuring. Ashley made this all feel achievable, and we’re excited to keep our wealth-building journey going from here. Thank you, Ashley, for helping us start something meaningful and lasting!
"I was amazed to learn how much money was slipping away in fees and taxes..."
Start your journey to financial success
Implementation
3
receive a customized solution
Tailored Plan
2
Identify your financial needs
Discovery Call
1
Our Process
Hear More From Our Asset Group
emerald city asset group
crystal gholston
At Emerald City Asset Group, we’re more than an agency; we’re a family dedicated to helping others build a lasting legacy. Planting the seed of wealth is at the heart of everything we do, as we work to make a difference in lives and families within our communities. Our founder, Ashley is very humble, mission-driven, and genuinely invested in every agent’s success. With a unique growth structure and a warm, welcoming environment, we’re here to empower each other and create a future that’s rich not only in prosperity but in purpose. Together, we're building a brighter tomorrow for ourselves, our clients, and the generations to come
"Ashley is very humble, mission-driven, and genuinely invested in every agent’s success."
Our Asset Group
3. Who can benefit from emerald city asset group's services?
- Our services are designed for anyone who wants to improve their financial lifestyle overall.
1. What is emerald city Asset Group?
- Emerald City Asset Group is financial planning firm dedicated to empowering individuals through personalized financial coaching, strategic planning, and innovative solutions for wealth-building and legacy creation.
2. What services does emerald city Asset Group offer?
- We specialize in personal finance strategies, including tax free strategies, capital preservation, Estate Panning, financial lifestyle coaching, retirement planning and Business LLC formation solutions.
FAQs
3. how does Capital preservation plans differ from traditional retirement plans?
- Capital preservation plans protect your principal from market loss and eliminate management fees, while traditional retirement plans expose your money to market risk, ongoing fees, and volatility—even though both grow on a tax-deferred basis.
1. What type of Plans do you offer?
- We offer Tax Free Strategy plans, Capital Preservation strategy plans, Estate Planning/Mortgage Protection, Trust & Wills w/attorney, Business formation Full service, Lifestyle coaching, retirement planning.
2. What are living benefits and how do they work?
- Living benefits are features in certain plans that allow you to access funds if you face critical, chronic, or terminal illnesses providing financial support when you need it most.
FAQs
3. What’s included in your Estate & Mortgage Protection package?
- Our Estate & Mortgage Protection Package includes a Living Trust, Will, Power of Attorney documents, and Deed Transfer services, combined with a Mortgage Protection plan designed to eliminate debt and preserve equity. This full-service approach keeps your estate organized, your property protected, and your loved ones financially secure.
1. What’s the difference between a Will and a Living Trust?
- A Will only takes effect after death and must go through probate, which can delay and reduce what your loved ones receive. A Living Trust, on the other hand, allows your assets — including your home — to transfer privately and efficiently without probate, while protecting you during your lifetime if you become incapacitated.
2. Why should I put my home in a Trust with mortgage protection?
- When your home is protected by both a Trust and Mortgage Protection plan, you gain two layers of security: legal and financial. The Trust ensures your home transfers directly to your beneficiaries without court delays, and the Mortgage Protection policy pays off or reduces your remaining balance in the event of death, disability, or illness — ensuring your family keeps the home, debt-free and stress-free.
Trust & Wills
FAQs
emerald city asset group
3. how do i schedule a consultation?
- You can schedule a consultation directly through our website, email us, or call our office. Visit the Contact Us page for details.
1. how do i get started with emerald city asset group?
- Start with a free discovery call to discuss your overall goals. From there, we’ll create a personalized plan and guide you through every step of implementation.
2. do i need prior knowledge to work with you?
- Not at all! Our mission is to educate and empower you, regardless of where you’re starting from. We simplify complex financial concepts to help you make informed decisions.
FAQs
referral questions
1. how does your referral program work?
- Our referral program allows licensed individuals to earn 50% of commissions for closed deals they refer. Non-licensed individuals can also benefit by connecting us with potential clients.
2. can i join emerald city asset group as a financial consultant?
- Yes! We’re always looking for motivated individuals to join our team. Visit the Careers page for details on how to apply and grow with us.
FAQs
1. why should i choose emerald city asset group?
- Unlike traditional firms, we focus on empowerment, personalized coaching, and holistic strategies tailored to your unique needs. We are committed to your long-term success and legacy building.
2. where is emerald city asset group located?
- We are based in Plano, Texas, but we serve clients nationwide through virtual consultations.
FAQs
- Our services are designed for Our services are designed for anyone who wants to improve their financial lifestyle overall.
3. Who can benefit from emerald city asset group's services?
- We specialize in personal finance strategies, including tax free strategies, capital preservation, Estate Panning, financial lifestyle coaching, retirement planning and Business LLC formation solutions.
2. What services does emerald city asset group offer?
- Emerald City Asset Group is financial planning firm dedicated to empowering individuals through personalized financial coaching, strategic planning, and innovative solutions for wealth-building and legacy creation.
1. What is emerald city Asset Group?
General questions
FAQs
- Capital preservation plans protect your principal from market loss and eliminate management fees, while traditional retirement plans expose your money to market risk, ongoing fees, and volatility—even though both grow on a tax-deferred basis.
3. how does Capital preservation plans differ from traditional retirement plans?
- Living benefits are features in certain plans that allow you to access funds if you face critical, chronic, or terminal illnesses providing financial support when you need it most.
2. What are living benefits, and how do they work?
- We offer Tax Free Strategy plans, Capital Preservation strategy plans, Estate Planning/Mortgage Protection, Trust & Wills w/attorney, Business formation Full service, Lifestyle coaching, retirement planning.
1. What type of Plans do you offer?
our plans
FAQs
- Tax-free retirement strategies use tools like IULs and FIAs to grow your wealth without the burden of taxes, ensuring you keep more of your hard-earned savings.
3. What are tax-free retirement strategies, and how can they help me?
- We provide Fixed Indexed Annuities (FIAs) and other solutions that offer guaranteed growth, tax advantages, and protection against market downturns.
2. How can I protect my retirement savings from market risks?
- The Million Dollar Baby strategy is a financial plan using Indexed Universal Life (IUL) policies to create a tax-free savings account for children, helping them build wealth from a young age.
1. What is the Million Dollar Baby strategy?
retirement & wealth-building
FAQs
- You can schedule a consultation directly through our website, email us, or call our office. Visit the Contact Us page for details.
3. How do I schedule a consultation?
- Not at all! Our mission is to educate and empower you, regardless of where you’re starting from. We simplify complex financial concepts to help you make informed decisions.
2. Do I need prior financial knowledge to work with you?
- Emerald City Asset Group is financial planning firm dedicated to empowering individuals through personalized financial coaching, strategic planning, and innovative solutions for wealth-building and legacy creation.
1. How do I get started with Emerald City asset group?
working with emerald city asset group
FAQs
- Yes! We’re always looking for motivated individuals to join our team. Visit the Careers page for details on how to apply and grow with us.
2. Can I join Emerald City Money as an agent or consultant?
- Our referral program allows licensed individuals to earn 50% of commissions for closed deals they refer. Non-licensed individuals can also benefit by connecting us with potential clients.
1. How does your referral program work?
partnership & referral questions
FAQs
- We are based in Plano, Texas, but we serve clients nationwide through virtual consultations.
2. Where is Emerald City Money located?
- Unlike traditional firms, we focus on empowerment, personalized coaching, and holistic strategies tailored to your unique needs. We are committed to your long-term success and legacy building.
1. Why should I choose Emerald City Money?
additional questions
FAQs
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